Lone River 'Follow it West' campaign shot in West Texas with Director Ryan Booth and DoP Pete Konczal ASC.
The spot comes from ad agency Anomaly and was directed by Texas native, Ryan Booth of PULSE Films. It was shot on location in the Alpine and Fort Davis areas of Far West Texas. Paying homage to the inspiration for Lone River Ranch Water hard seltzer, “Follow It West” was filmed almost entirely on Lone River Founder and CEO, Katie Beal Brown’s working ranch, Calamity Creek, operated by her family for generations. Lone River Beverage Co. is partnering with Oscar and Grammy award-winning artist and star of “Yellowstone,” Ryan Bingham, to launch its first national campaign “Follow It West.” Lone River Beverage Co. founder is a Midland native and started the No. 1 ranch water brand in the U.S. The campaign tells an honest and authentic story about working big ranch cowboys in West Texas.