BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving.
In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show off the 208’s features, driving the voice-over to the brink of madness. In the end, however, Loeb’s arrogance is his own undoing, as his unwillingness to use the features results in a mistake, leaving the voice over triumphant.
Cinematographer – Jo Willems
Director – Gary Freedman