Attraction is only natural. Inspired by the story from the inaugural Fireflies Cycle Tour, this film celebrates the natural attraction of the New Range Rover Plug-In Hybrid. The spot came from creative agency Spark44 and was produced by 2AM films. It features a twinkling of fireflies fluttering around a night time forest scene.
Bringing the whimsical film to life involved long nights in the Slovenian alps with director Steve Cope and DoP Ekkehart Pollack