The desire, rhythm, and passion of the fans is what fuels the club, they are the beat of the city, the pulse that resonates around the Emirates and runs through the players driving them on and into the new season. PUMA - We are the Arsenal Featuring Hector Bellerin and Nacho Monreal Shot using 5 different types of cameras. Alexa Mini and RED Helium using Anamorphic lenses 16mm film, 8mm film and an old Hi8 Handycam to create a collage type aesthetic that is so telling of our times. Directed by Pedro & James at Autobahn.
Cinematography - David Wright