STATE FARM 'TRUCK' - JO WILLEMS

On a rainy night, a man runs after a bus as it pulls away from the curb, leaving him to wait at the bus stop. As he waits, he sits and thinks on his day working at a factory. State Farm follows the man through a number of scenes, rainy and sunny, day and night, as he soldiers through his long commute. After enough time and patience, the man is finally able to buy the white pickup truck he'd been eyeing. State Farm claims that it sees the hard work that goes into saving for a vehicle because it's more than just a truck.

Cinematography by Jo Willems ASC, SBC
Directed by Noam Murro @ Biscuit Films