Oscar-winning Director Andrea Arnold 's first ever commercial
The UK’s leading youth charity The Prince's Trust will today launch a campaign championing the resilience and potential of young people, following new research showing young people’s confidence is suffering – with one in five 11 to 19-year-olds believing they will amount to nothing, one in four thinking people do not believe in them, and almost half thinking they will struggle to find employment.
The campaign marks a first-ever brand partnership for Arnold, whose 20-year career spans films including Oscar-winner and Academy Award-winner Wasp (2004), and three Cannes Jury Prize winners, Red Road (2006), Fish Tank (2009) and American Honey (2016).
Arnold, known for her scenes of gritty realism, chose to work with the charity – which helps young people aged 11 to 30 into jobs, education or training – because of her passion for youth empowerment and her belief in the determination that spurs children and adolescents on to succeed.
Cinematography by Robbie Ryan BSC, ISC
Production Company Park Pictures London