Sports journalism and fans love to say that a player is "on". They use terms like "on fire", "on a roll", "on his game". Being "on" is the result of progressing. Because they know that before luck comes effort, training, sacrifice and determination. Powerade also understands it that way, because it's the fuel that accompanies them during that process. The Powerade formula has everything an athlete needs to achieve that state of grace in which things come out exactly as he wants, because it’s the complete sports drink.