BMW 'MAKE LIFE A RIDE' - KATELIN ARIZMENDI

Every moment is a crossroads. You can turn left, you can turn right, or you can go straight ahead. You could go back to where you came from and just keep on riding. There are a million paths laid out before you, each of them better than the last and none worse than the next. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.

 DP: Kate Arizmendi

Director: Philipp Ramhofer

Production: BWGTBLD