Alexa Chung has this morning released a first look at her new fashion label, which officially opens for business on 30th May.

The teasers include a new website, logo, and an Instagram account for the clothing line, as well as a video of the British presenter-turned-designer.

The short film called Dressage sees Alexa show off her impressive, equestrian skills while wearing a white ruffle-collar blouse (her initials seem to be woven into the jacquard), a gingham plaid riding jacket and white jeans, as she elegantly rides a white stallion, who expertly creates the logo 'A' in sand with its hooves

This stunning film was shot by Todd Banhazl at MY Management / Artistry LA. Directed by Lorin & Daniel Askill at Collider Studio & StrangeLove